Positioning in Politics
For a position paper to serve as a door-opener and effectively help shape political processes, it should be structured according to the “bait-and-fish principle”.
The Podcast Value Creation Process in Political Communication
For many people, a podcast is still nothing more than an audio format. A popular tool that has become a…
Political Monitoring: A Strategic Necessity for Doing Business in Germany
Entering the German market? Discover how political monitoring helps international companies navigate regulation, reduce risk, and stay competitive.
Consulting Cooperation: GPP Support and elfnullelf
The Berlin-based public affairs consultancy elfnullelf and the Netherlands-based consulting company specializing in hospital pharmacy will be working more closely…
Why Lobbying Matters – Especially for SMEs
While reactive communication (e.g., crisis response during accidents, product recalls, or public criticism) is sometimes unavoidable, lobbying offers the chance to proactively shape the agenda.
Data-Driven Formats in Political Communication
Data-driven formats offer the opportunity to present complex information clearly and convincingly, thereby enhancing political communication. What do the results look like? Learn more about how we proceed and how you can benefit from data-driven formats.