{"id":3232,"date":"2026-08-10T19:22:12","date_gmt":"2026-08-10T17:22:12","guid":{"rendered":"https:\/\/elfnullelf.de\/en\/?p=3232"},"modified":"2026-08-10T19:22:50","modified_gmt":"2026-08-10T17:22:50","slug":"positioning-in-politics","status":"publish","type":"post","link":"https:\/\/elfnullelf.de\/en\/blog\/positioning-in-politics\/","title":{"rendered":"Positioning in Politics"},"content":{"rendered":"

A political position paper is one of the most important tools in public affairs consulting. In practice, however, many such papers fail: they end up unread in the trash because they are written from the sender\u2019s point of view rather than from the perspective of political decision-makers.<\/p>\n

For a position paper to serve as a door opener and effectively shape political processes, it should be structured according to the \u201cbait-and-fish principle\u201d: the content must benefit the recipient (the fish), not just the author (the angler).<\/p>\n

The 5 most important success factors at a glance:<\/strong><\/p>\n

    \n
  1. Executive Summary at the very top: Key messages and demands belong right at the beginning, not at the end.<\/li>\n
  2. Solutions instead of complaining: Those who merely criticize the status quo close doors. Present concrete, actionable alternatives.<\/li>\n
  3. Facts instead of speculation: Back up your arguments with data and sources to establish expertise and build trust.<\/li>\n
  4. Visual presentation: Avoid walls of text. Use graphics, bullet points, and a clear structure.<\/li>\n
  5. Clear Call to Action: State precisely what political measures or decisions you expect\u2014including easy ways to get in touch.<\/li>\n<\/ol>\n

    You can find the full article with all details, practical examples, and FAQs in the original article on openPR (German Version): Writing a Position Paper: How to Convince Political Decision-Makers<\/a> (First published: June 3, 2026, openPR Editorial Team)<\/p>\n","protected":false},"excerpt":{"rendered":"

    For a position paper to serve as a door-opener and effectively help shape political processes, it should be structured according to the \u201cbait-and-fish principle\u201d.<\/p>\n","protected":false},"author":8,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66,130],"tags":[150,151,141,149,49,146],"post_series":[],"class_list":["post-3232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles","category-posts-english","tag-agenda-setting","tag-policy-influence","tag-politics","tag-position-paper","tag-public-affairs","tag-stakeholder-engagement","entry","has-media"],"yoast_head":"\nPositioning in Politics<\/title>\n<meta name=\"description\" content=\"For a position paper to effectively help shape political processes, it should be structured according to the \u201cbait-and-fish principle\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elfnullelf.de\/en\/blog\/positioning-in-politics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positioning in Politics\" \/>\n<meta property=\"og:description\" content=\"For a position paper to effectively help shape political processes, it should be structured according to the \u201cbait-and-fish principle\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elfnullelf.de\/en\/blog\/positioning-in-politics\/\" \/>\n<meta property=\"og:site_name\" content=\"elfnullelf GmbH - 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